I'm Riccardo Ciunci, Creative Director Copywriter. And this is what i do.
Associazione Meter - Look
In the net what we see is not always what we get.
There are many threats on the web and they’re often invisible.
Being able to recognize them it’s important to protect younger people.
Because the net should be a place to learn and have fun,
not a place where to fall.
Meter Association. Since 1986 against pedophilia,
exploitation and for children’s rights. associazionemeter.org
"Internet is full of invisible threats" This is the concept behind our campaign. A print ad with a hidden message...