I'm Riccardo Ciunci, an independent creative director copywriter based in Milan. I work for brands, adv agencies and for everyone who believes in the power of ideas.
Associazione Onlus Tom&Jerry
Headline: If you don't really want a dog, abandon the idea.
Explanation: A dog is not a peluche: it needs attentions, cares and time.
If you are not ready to have a dog, it's better to abandon the idea of having one.