I'm Riccardo Ciunci, an independent creative director copywriter based in Milan. I work for brands, adv agencies and for everyone who believes in the power of ideas.
If you really want to meet the real Santa Claus, you don't have to wait until Christmas. The concept invites customers to make reservations ahead of time by planning their trip in all tranquility, avoiding the more crowded periods of the year, such as the Christmas holidays. Santa Claus is introduced into a context that is totally unexpected, but which many Italians are accustomed to: the beach.
The campaign has been mentioned in the prestigious Little Black Book.