Casinò Locarno
The BACKROUND The Casinò Locarno is Ticino's third largest casino in terms of revenue. The OBJECTIVE To increase the number of clients by promoting the Casinò Locarno Jackpot, a game where it is possible to win a big jackpot every day. The IDEA The Lucky Outdoor: the world's first billboard advertising gambling, giving the chance to win a jackpot of 25,000 Swiss Francs.