I'm Riccardo Ciunci, an independent creative director copywriter based in Milan. I work for brands, adv agencies and for everyone who believes in the power of ideas.
Stories made of cotton.
The objective of the project was to describe, through new naming and a novel visual identity, the characteristics of each individual Albini Group textile in a unique way, simply but intuitively.
The result is illustrated storytelling with a fresh and cosmopolitan character, expressing the advantages of each product with a striking convergence of verbal and visual language.